Home / Psychology / If You Want A Million Dollars Trading, Don’t Focus On The Money. Do This Instead…

If You Want A Million Dollars Trading, Don’t Focus On The Money. Do This Instead…

When people get interested in trading, there is usually only one reason behind it: money. And there is nothing wrong with that! Trading is a great opportunity to generate an income where you are not paid by the hour but by your performance. And as a swing trader, trading can even become an almost passive income where you only need to put in a few hours every week.

This is all good and being motivated by money can be a great driver. However, this can also quickly change into the contrary when a trader approaches his monetary goals from a wrong perspective and forgets about the whole picture.

In this article we want to highlight some research findings that show that when people view money in the wrong context it can actually harm their trading and, then, we want to help you adopt a healthier relationship with it to set yourself up for success.



If you need money, you won’t get it – research confirmed

When it comes to being driven by money, there are usually two things that happen when a trader has a wrong perception:


#1 Unrealistic expectations

We are all guilty of that to some degree: when starting out as new traders, we projected that it would only take a few years to turn a few hundred or thousand Dollars into a huge pile of cash and quit our day jobs. Having unrealistic goals quickly leads to frustration when those expectations aren’t met. The quitting rate for new traders is astronomical (40% quit within 1 month) and one of the main reasons are probably wrong ideas and expectations.

Source and references here


Once a trader sees that trading isn’t going to be the easy and fast way out, there are usually three things that happen: he either quits, he takes a riskier approach to trading (larger positions, more trades, gambling mentality), or he starts system-hopping if he still believes that there must be a trading method out there that can generate those returns.

Investors with a large differential between their existing economic conditions and their aspiration levels hold riskier stocks in their portfolios.”

– Kumar: Who Gambles In The Stock Market? – Accessed through: econ.yale.edu


#2 The need to trade

High expectations, as we said, can lead to taking more trades and increased risk-taking to meet one’s return goals.

Especially traders with small accounts struggle with that because they soon realize that a small account will not get them to where they want to be. Although you can read that trading a small account is no different, it’s just not true. Trading with less capital is definitely harder – much harder. With a small trading account, your wins are often close to meaningless which then creates the need to trade more and introduce more risk in your trading.

“High net worth investors are likely to have lower turnover.”

– Anderson, Stranaham: Account Turnover and Demographic Profiles: Which Investors Trade Too Much? – Accessed through: Bradley.edu


What not do when it comes to trading goals

When it comes to setting goals, there are a few don’ts and I will explain why you have to avoid them at all costs if you want to become a better trader.


#1 Daily/weekly return goals

I see so many traders say that they want to generate 3%, 4% or 5% per week because they have calculated that this will help them achieve their goals in a certain amount of time.

Monetary goals are the worst of all because it creates the need to trade and it puts the traders in a constant state of hunting for signals. 99% of the time, such traders will never meet their goals and they end up losing money because they take mediocre trades, hoping to realize their target.

You can’t control how much you can take out of the market. The only thing you can control is the risk of your trade and the types of trades you take. The outcome is not in your hands. Some weeks, you will get more and better trades and sometimes you just have to sit it out. You have to eliminate the need to trade as much as you can.


#2 Capturing x points per week

Go to any trading forum and you’ll see people looking for methods that give them 20 pips per day or 100 pips per week. Again, those traders tackle the problem from the wrong side and measuring performance in pips is meaningless because you neglect the risk-aspect of your trades.

Traders who set themselves points/pips related goals are more likely to close winning trades too early when they hit their goal and rob themselves from making larger gains. Or, they desperately try to ride trades too long and then end up with nothing. Always stay open-minded and take what is available.


Characteristics of good goals

When it comes to goal-setting, whether it’s trading related or in your regular life, you have to set goals that can be achieved through your own actions. Often, people set goals that they have no control over and then they are frustrated when they don’t reach them.

This becomes obvious when we come back to our two anti-examples. Setting yourself the goal of achieving a certain amount of %-return is not going to work because you have no control over it and no matter how hard you try, your actions don’t control the outcome. You can’t control if the market gives you enough signals, if the signals lead into profitable trades and how long you can ride your trades.

The graphic below compares the things that we as traders can’t control and the things we can control in our trading. At first glance it is obvious that 90% of all traders focus exclusively on the left side and they try to control the uncontrollable. They are even often completely blind to the fact that as traders we have so much things we can influence and then see themselves as victims.


By the way, there is a great non-trading related TED talk about setting goals, being your own coach and think in terms of the process: Building your inner coach by Brett Ledbetter


The right goals

Now let’s explore how goal setting is really done in trading and what you should be focusing on if you want to become a better trader. Here are 4 things that will almost guarantee trading success:


#1 Execution

This is also the so-called process-oriented mindset where you detach yourself from the outcome of a trade and only focus on making the best trades possible and follow your rules as closely as possible. It sounds cliché, but it’s the so important if you want to improve as a trader.

Even with a good system, you will often have losing trades and there is nothing wrong with that. You only have to control your reaction to those losses. Thus, you should accept that as long as you follow your rules, you have done your job as a trader and that it’s not your job to force trades into winners.


#2 Routine

Many (or most) losing traders don’t follow a routine and their trading is all over the place. A good routine will help improve your trading A LOT because it adds structure and a new level of professionalism. I love and honor my routine and it gives me structure and certainty. I know that as long as I follow my routine and do my work, I have done everything I was supposed to do.

My edge is directly related to the quality of the work I put into my trading.



#3 Habits to form a routine

This ties in with the previous point. We have all heard the quote below so many times that it has lost its meaning, but it so true. A professional trader is a structured and organized trader who has adopted good and helpful habits.

We are what we repeatedly do. Excellence, then, is not an act, but a habit. Aristotle

Here are some of my personal habits that I connect with successful trading:

  • Setting a few hours aside every Sunday to recap my last trading week and create extensive trading plans for the upcoming week.
  • Using a physical checklist before entering trades to make sure I avoid unnecessary mistakes.
  • Journaling all my trades after I have taken them.
  • Performing a detailed performance review each Saturday and going over all my past trades once again to find weaknesses and analyze trading behavior.


You can see, there is no secret or something earthshattering new here. Successful trading is the sum of repeating good habits that form your routine.

A personal tip: create an environment where you enjoy the process. Each Sunday, I start with a gym workout, I go for a swim and have a good breakfast at my favorite restaurant. Then, I head to my favorite coffee shop and do my Sunday prep for the next 4/5 hours while enjoying amazing coffee, nice company and some good music. I wouldn’t miss this routine for the world and for me this does not have anything to do with work.

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#4 Recognize and focus on progress

This is especially important for new traders or people who trade with small trading accounts. It’s very easy to get demotivated and frustrated if you are not seeing the level of success you were hoping for. However, to make sure that you are growing, focus on how far you have come already. Remind yourself of where you are coming from and how you started and how much progress you have made already. It’s unrealistic to believe that you can become a professional trader within 1 or 2 years, but by making constant improvements week after week, succeeding is not an accident but it’s plannable.

“You don’t try to build a wall. You don’t set out to build a wall. You don’t say ‘I’m going to build the biggest, baddest, greatest wall that’s ever been built.’ You don’t start there. You say ‘I’m gonna lay this brick as perfectly as a brick can be laid,’ and you do that every single day, and soon you have a wall.” – Will Smith

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  1. Hello Mr Rolf,
    I want to clear one thing that, in one article u said that, if want money then don’t trade. In this article u said expectation of money is not bad . ? Means

    This is

    From INDIA

    • Hi Kishor,

      I think you misunderstood our message a little. Let me make it clearer 🙂

      I think you are referring to the article where we urged traders to trades less – not stop trading altogether. Over-trading is a cardinal sin and it has o be avoided.

      In this article, we suggest not having expectations about how much money you can make. High expectations easily lead into frustrations when the trader can’t achieve his goals. Also, you can’t control how much the market is giving/offering to you. Focusing on how much money you can make is not a good starting point for your trading.

      Hope that helps


      • …I think the basic message is “Don’t just trade for the sake of trading”. Do your homework and make smart, calculated investments using fundamental and technical data—striking at the spikes etc…no guessing or assuming–EVER! As a novice, I am learning this and trying to stick to the data and ‘rules’…learned this on the tiny initial trades so am following this advice as I move forward with larger ones— so far so good!

      • thank u mr. rolf

        i got it

  2. I have to disagree with your statement below:
    “Especially traders with small accounts struggle with that because they soon realize that a small account will not get them to where they want to be. Although you can read that trading a small account is no different, it’s just not true. Trading with less capital is definitely harder – much harder. With a small trading account, your wins are often close to meaningless which then creates the need to trade more and introduce more risk in your trading.”

    If a person starts with a small account it will just take longer to create an account of larger value BUT the work involved is the same whether large or small account. I have started several times with a $200 account and grown it by following my system to $12000 and upwards just to prove this point. It is NOT about the size of account BUT about the return percent on trades which is a function of pips gained and lots traded.

    The habit of successful trades must be the same no matter the size of the account.

    I agree with your statement of what we can, as traders, control and the fact that most traders try to control the other pints that can not be controlled. ALL systems will lose in some trades no matter how good the system is. It is controlling the loss, and the traders reaction to the loss that is important. NOT going form system to system is critical.

    I also agree that the trader must not focus on the money. This is the case in all business. focus on the discipline required to create the money. Most people are just not willing to study for the time required to gain success (in anything). I studied for 6 years in University to be a doctor. I ask my students in forex if they are willing to study 3 hours a day for 6 years in DEMO to learn trading. MOST say they will but prove they can’t because they go live far too soon…before proving to themselves that they CAN trade successfully.

    great article and I love your website. Nice info for traders.

    • Hi,

      I see your point and you are right when it comes to the mechanical work that is involved. But I also think that what is happening in a trader’s head is of even greater importance that just executing trades. I have seen it many times that traders with small accounts tend to adopt sloppy and undisciplined trading behavior because their actions don’t have a big impact. Of course, there are exceptions but in general, trading a small account requires a very different approach.

      Thanks for the kind words. I’m happy to hear that you like our work.


  3. Hi Rolf,

    If you want a million Dollars trading, don’t focus on the money…. SO TRUE. After 8 years of trading for living, I don’t think in terms of money making any more. As a trader you’re not an employee on fixed salary, you’re running speculative business instead. As such there are ups and downs, one month you make 10K, and maybe you’re 5K in red the next… You make 80 % return one year and hardly make any profit the next. Losses are just a cost of doing business. I don’t care if I lose 3K in a day, but I beat myself up if I lose more then my risk management allows me to or if I didn’t follow my trading plan.

  4. Great article!Great website!Good point from Dr al Gerretsen.

  5. Hi Rolf,

    Excellent article! After 2 years of setting result-oriented goals (in $ and pips) I understood that something wrong with it. Wish I meet your site earlier..

  6. You have to master trading with small account.If you cannot do that with dicapline .Then you have no right to trade large account

  7. Thanks Rolf. I found your article very helpful. I think I found your article at the perfect time.

    What kind of coffee is that in the photo?:-)

  8. Hello there,

    I just wanted to leave you a comment, hope it helps you keep motivated to share your thoughts with others.

    But the articles, So helpful,
    they are professional, still simple enough to understand with lots of examples, calculations and REFERENCES!!! great job.

    Keep it up

  9. Bet you don’t have kids to be able to spend that much time over the weekend on analysis

  10. I just wanted to say greeting and thank you for this great job you are doing. I myself am a day trader but I really enjoy your articles in the Psychology section. A must food of thought.

    Keep up the great work.

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